Consumer Research
Our value for quality brand drives our desire to conduct Consumer Research tailored to our clients’ strategic goals. Consumer Research understands consumer preferences, loyalty, and opportunities in the market, to promote brand equity and performance of our clients’ brand.
Focus Group Discussion (FGD)
PrimeStrategy Ghana offers full-service solutions for your focus groups in Ghana. We provide modern facilities and technology using experienced moderators to deliver critical market and consumer insights, presenting valuable recommendations.
Management Consulting
. We provide business advisory and implementation services to help businesses with their strategy, organizational performance, and operation processes.
Mystery Shopping
We use cutting-edge data collection tools and software to gather digital audio-visual data using trained professionals into an in-depth actionable solutions and reports for our clients. Each methodology employed in gathering data is fine-tuned to suit the specific needs of our clients.
Market Sizing
The goal of market sizing is to determine the actual market size, identify opportunities in the market, ascertain the market segment, also provide our clients with competitive advantage market entry solutions and insights.
Market Analysis
Market insights and analysis remain integral in every business set up and growth. We provide consumer trends and delivery analysis, duplicate market strategies, competitor analysis, segmentation analysis, etc.
Market Research
We provide our clients with Market Research results by gathering relevant information about their products and target market, leveraging on our expertise to help them maintain their competitive advantage and become market leaders.
Data Analytics
PrimeStrategy’s greatest strength as a business is using cutting-edge technology in delivering useful data analytics by identifying the unique characteristics of our clients, which provides custom solutions to help our clients make informed, transformative decisions.
Software Development
We commit to the success of our clients focusing primarily on using customized IT solutions to add value to our clients’ businesses and identifying how clients can intelligently leverage IT tools to minimize cost, achieve business objectives and organizational productivity.
Data Capture and Entry
Our value for quality brand drives our desire to conduct Consumer Research tailored for our clients’ strategic goals to understand consumer preferences, loyalty, and opportunities in the market to promote brand equity and performance of our clients’ brand.